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Date :
24 - 26 March 2009
Venue :
The Four Seasons Hotel, Hong Kong
Following are the fees mentioned per delegate :
Subscribers :
US$1,280
Non Subscribers :
US$1,480*
(* Free One Year
Subscription to Asia Insurance Review or MiddleEast Insurance
Review + eWeeklies)
“Insurance is
sold, not bought”. Such is the 19th/20th century industry
folklore based on historical marketing approaches where
actuaries define products while agent or bancassurance silos
push products onto the financially uneducated consumer. After
many years of high premium growth in Asia driven in large part
by investment-linked products in emergent markets, the recent
economic volatility coupled with an intensively competitive
landscape has created significant challenges for CEOs to
sustain corporate premium expectations using products with
adequate profit signatures.
Accordingly, the theme of the 9th CEO Insurance Summit in Asia
is focused on advancing the industry’s approach to marketing
and selling their products under the title “Getting CEOs to
Harness the Power of Integrated Marketing”. Relative to the
19th/20th Century, there is today significantly greater data
availability, technology, and analytical approaches available
to truly anticipate the needs and buying values of clusters of
consumers and customers to speed the introduction of right mix
of product offerings through a coordinated configuration of
sales channels.
No longer are leading insurance companies sequentially
introducing products that were essentially defined in reaction
to new features of competitor offerings. Instead, portfolios
of products are proactively developed to broaden the coverage
of consumer and customer needs across both demographic
lifecycles and economic cycles. No longer are agency,
bancassurance, telemarketing, internet sales, etc. managed as
silos of channels where customers become frustrated at the
lack of sales and service flexibility.
Instead, consumers and customers can obtain sales and service
based on their preferences relative to the type and stage of
the buying cycle. No longer are Marketing Departments simply
concerned with producing product brochures and organizing
sales events. Integrated Marketing, spanning consumer/customer
preferences, proactive product portfolios and multi-channel
management, represents the operating model for advanced
insurance companies who will be able to sustain their
competitive in the 21st Century. Will your insurance company
be among them?
Who Should Attend
CEOs & Senior Management of Insurance & Reinsurance Companies
(Life & Non-Life)
Insurance & Reinsurance Brokers
Management Consultants
Supervisors & Regulators
Risk Managers
Lawyers, Technology Experts, Loss Adjusters & Other Service
Providers to the Insurance Industry
Banks, & Financial Institutions Serving the Insurance Industry
Closing Date for
Registration: 17 March 2009 |
