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‘Best of the Web’ Industry Benchmarks Launch by Compuware

December 15, 2011 at Leela Kempinski, Mumbai.

“Best of the Web” Industry Benchmark Launch by Compuware was held on the December 15th at the Leela kempinski, Mumbai. It was very successful initiative attended by 150+ IT leaders, Business heads, e‐commerce business heads from Travel, BFSI, Retail, Telecom and Online business companies from across India. The initiative by Compuware was supported by Network18 as Knowledge Partners, Finsight Media as a Banking Media Partners, BizTech2.com as Online Media Partners, Aarkstore Enterprise, Banking Frontier and Express Computer as media partners.

The initiative was conceptualised and managed by a Bangalore based event specialist firm named Confianza.


 

 

 

 

 

 

 

 

 

 

 

 


 


Neeraj Dotel, MD, Compuware India presenting the opening address

The Launch of the Benchmarks performance measurement and management product ‘Gomez’ by Compuware began with an Interesting presentation by Neeraj Dotel, Managing Director, Compuware India. Compuware being the largest online performance measurement and management company Neeraj explained how the company manages and publishes data about performance on different devices with the combination of applications. The company works withmajor internet carriers’ world‐wide to measure the health of the applications, websites, cloud traffic and mobile applications. Neeraj mentioned that the experience economy is what the new era in the technology world. So, the performance of the product online helps you make business decisions. Neeraj, shared very interesting statistics about the online businesses, speed of the application and performance related facts related benchmark.

Neeraj also shared the details about Gomez benchmarks product that gives organisations a solution to benchmark and measure performance of their website, applications, mobile applications and cloud applications. This is applicable across 20 industries and in India this has covered about 14 industries as of now and will be spread across to the various industry sectors in a short period.

Followed by Neeraj’s presentation the session hosted a panel discussion that was moderated by Ivor Soans - Managing Editor, Network18 and participated by Neeraj Dotel, Anisha Singh - CEO, Mydala.com, Rajesh Ramachandran - GM – Head of Global Development Centre, Ebay, Karthik Venkataraman- Head Business Development, Ezeego1.com, Sumeer Goel - Chief Technology Officer, Quikr.com and Deepak Nair - VP-IT, ICICI Prudential Life Insurance.

 

 

 

 

 

 


 

Panel discussion participated by, from Left to right - Neeraj Dotel,- Compuware, Anisha Singh -Mydala, Rajesh Ramachandran - Ebay, Deepak Nair - ICICI Pru Life, Karthik Venkataraman -Ezeego1, Sumeer Goel - Quikr and Ivor Soans - Network18.

The speakers on the panel represented varied industries - a group buying site, an online local classifieds site, BFSI, an online travel market place and a pure e-commerce company.

Representatives from each of the companies shared with the elite group of audience the challenges they face in their day‐to‐day business online; the discussion started with Ivor Soans, Managing Editor, Network 18, acting moderator for the session. Sumeer Goel from Quikr.com mentioned that user experience is the biggest challenge they want to measure and is a challenge in itself. He says he needs a realistic view of how many people visit the site, how long they will stay at the site, which page they stay at and what are the bounce rates. When it comes to performance matrix, Quikr looks at measuring up the user experience internally as good as taking the internal technological efficiency. Followed by Sumeer, Karthik mentioned that, as a travel market place where they have to manage the travel agents and the end users simultaneously. Prime importance is to provide an efficient service at speed and keeping the user comfortable. Efficiency and effectiveness is a challenge in itself. The other challenge is the performance of the application at different locations, browser, devise and the type of user. Irrespective of any change in the environment the application has to perform seamlessly. In addition, he said that the key challenge is also to maintain the application performance through the internal measures taken to meet the expectations of the performance matrix. He added that the benchmarks is the need for the travel industry at this point and many technocrats compare performance of the website to Google.com, according to Karthik, it is a very vague statement to make. The industry now needs the right benchmarking comparison study and tool to adopt.

Deepak Nair, VP – IT, for ICICI prudential says “Insurance is never bought but always sold” keeping this as a backdrop, he speaks about the B2C, B2B, B2E model of the BFSI sector demands the end user experience at all stages. The fear of loosing a customer is always there as the customer can quit any time just mentioning that the site is too slow!

Rajesh Ramachandran from Ebay, says that at from organisation and customer interaction level there are layers of performance stages defined in ebay, starting from network, application, business and user interface, the actual challenge is to measure each of these stages and achieve user satisfaction at the business level. Mobile application is being the new component in the business Ebay is expecting a larger share in the user experience.

Anisha, CEO, India’s first group buying website, Mydala.com spoke about the challenges as a start up. The first challenge was to manage the traffic that hit the performance of Mydala.com in the initial stages. The audience profiling was the second challenges. The performance of the business on various applications, devices and regions is what the company focussed and gained success in improving the performance.

The panel was given with specific solutions and ideas to face the challenges by Neeraj Dotel and concluded by answering some questions by the audience.

The program gave equal opportunity for the audience to participate in the discussions by hosting round tables that focussed on the challenges, issues and need for industry benchmarking for their specific industries. The round table discussions were participated by major biggies of the industry like the HDFC bank, ICICI Lombard, Taj Hotels, India Today Group, Reliance Group, HSBC, Thomas Cook India Ltd, Kuoni Travel Group, Go Air, MTS and many others.

 

 

 

 

 



Round table discussion at the event

Later the session was taken over by Neer aj Dotel, who presented the features and benefits about the Gomez Bench marks and gave the complete idea how the product benefits the industry at different stages of
application performance. The session ended with a closing address by Neeraj, thanking the partners and the attending representatives.


 

 

 

 

 






Audience at the Best of the Web In dustry Benchmark Launch


An initiative to introduce Gomez industry benchmarks solutions by Compuware was overall a very successful event in Mumbai. C onfianza as a coordinating events c ompany to the program added a great value in bring the best of the industry leaders at t he initiative.

 

Please feel free to contact us anytime for more information.

Telephone :  +91 8149 852585

Email:

events@aarkstore.com


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