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December 15, 2011 at
Leela Kempinski, Mumbai.
“Best of the Web” Industry Benchmark Launch by Compuware was held
on the December 15th at the Leela kempinski, Mumbai. It was very
successful initiative attended by 150+ IT leaders, Business heads,
e‐commerce business heads from Travel, BFSI, Retail, Telecom and
Online business companies from across India. The initiative by
Compuware was supported by Network18 as Knowledge Partners, Finsight
Media as a Banking Media Partners, BizTech2.com as Online Media
Partners, Aarkstore Enterprise, Banking Frontier and Express Computer
as media partners.
The initiative was conceptualised and managed by a Bangalore based
event specialist firm named Confianza.
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Neeraj Dotel, MD, Compuware India
presenting the opening address
The Launch of the Benchmarks performance measurement and management
product ‘Gomez’ by Compuware began with an Interesting presentation by
Neeraj Dotel, Managing Director, Compuware India. Compuware being the
largest online performance measurement and management company Neeraj
explained how the company manages and publishes data about performance
on different devices with the combination of applications. The company
works withmajor internet carriers’ world‐wide to measure the health of
the applications, websites, cloud traffic and mobile applications.
Neeraj mentioned that the experience economy is what the new era in
the technology world. So, the performance of the product online helps
you make business decisions. Neeraj, shared very interesting
statistics about the online businesses, speed of the application and
performance related facts related benchmark.
Neeraj also shared the details about Gomez benchmarks product that
gives organisations a solution to benchmark and measure performance of
their website, applications, mobile applications and cloud
applications. This is applicable across 20 industries and in India
this has covered about 14 industries as of now and will be spread
across to the various industry sectors in a short period.
Followed by Neeraj’s presentation the session hosted a panel
discussion that was moderated by Ivor Soans - Managing Editor,
Network18 and participated by Neeraj Dotel, Anisha Singh - CEO,
Mydala.com, Rajesh Ramachandran - GM – Head of Global Development
Centre, Ebay, Karthik Venkataraman- Head Business Development,
Ezeego1.com, Sumeer Goel - Chief Technology Officer, Quikr.com and
Deepak Nair - VP-IT, ICICI Prudential Life Insurance.
Panel discussion participated by, from Left to right - Neeraj Dotel,-
Compuware, Anisha Singh -Mydala, Rajesh Ramachandran - Ebay, Deepak
Nair - ICICI Pru Life, Karthik Venkataraman -Ezeego1, Sumeer Goel -
Quikr and Ivor Soans - Network18.
The speakers on the
panel represented varied industries - a group buying site, an online
local classifieds site, BFSI, an online travel market place and a pure
e-commerce company.
Representatives from each of the companies shared with the elite group
of audience the challenges they face in their day‐to‐day business
online; the discussion started with Ivor Soans, Managing Editor,
Network 18, acting moderator for the session. Sumeer Goel from
Quikr.com mentioned that user experience is the biggest challenge they
want to measure and is a challenge in itself. He says he needs a
realistic view of how many people visit the site, how long they will
stay at the site, which page they stay at and what are the bounce
rates. When it comes to performance matrix, Quikr looks at measuring
up the user experience internally as good as taking the internal
technological efficiency. Followed by Sumeer, Karthik mentioned that,
as a travel market place where they have to manage the travel agents
and the end users simultaneously. Prime importance is to provide an
efficient service at speed and keeping the user comfortable.
Efficiency and effectiveness is a challenge in itself. The other
challenge is the performance of the application at different
locations, browser, devise and the type of user. Irrespective of any
change in the environment the application has to perform seamlessly.
In addition, he said that the key challenge is also to maintain the
application performance through the internal measures taken to meet
the expectations of the performance matrix. He added that the
benchmarks is the need for the travel industry at this point and many
technocrats compare performance of the website to Google.com,
according to Karthik, it is a very vague statement to make. The
industry now needs the right benchmarking comparison study and tool to
adopt.
Deepak Nair, VP – IT, for ICICI prudential says “Insurance is never
bought but always sold” keeping this as a backdrop, he speaks about
the B2C, B2B, B2E model of the BFSI sector demands the end user
experience at all stages. The fear of loosing a customer is always
there as the customer can quit any time just mentioning that the site
is too slow!
Rajesh Ramachandran from Ebay, says that at from organisation and
customer interaction level there are layers of performance stages
defined in ebay, starting from network, application, business and user
interface, the actual challenge is to measure each of these stages and
achieve user satisfaction at the business level. Mobile application is
being the new component in the business Ebay is expecting a larger
share in the user experience.
Anisha, CEO, India’s first group buying website, Mydala.com spoke
about the challenges as a start up. The first challenge was to manage
the traffic that hit the performance of Mydala.com in the initial
stages. The audience profiling was the second challenges. The
performance of the business on various applications, devices and
regions is what the company focussed and gained success in improving
the performance.
The panel was given with specific solutions and ideas to face the
challenges by Neeraj Dotel and concluded by answering some questions
by the audience.
The program gave equal opportunity for the audience to participate in
the discussions by hosting round tables that focussed on the
challenges, issues and need for industry benchmarking for their
specific industries. The round table discussions were participated by
major biggies of the industry like the HDFC bank, ICICI Lombard, Taj
Hotels, India Today Group, Reliance Group, HSBC, Thomas Cook India
Ltd, Kuoni Travel Group, Go Air, MTS and many others.
Round table discussion at the event
Later the session was taken over by Neer aj Dotel, who presented the
features and benefits about the Gomez Bench marks and gave the
complete idea how the product benefits the industry at different
stages of
application performance. The session ended with a closing address by
Neeraj, thanking the partners and the attending representatives.
Audience at the Best of the Web In dustry Benchmark Launch
An initiative to introduce Gomez industry benchmarks solutions by
Compuware was overall a very successful event in Mumbai. C onfianza as
a coordinating events c ompany to the program added a great value in
bring the best of the industry leaders at t he initiative.
Please feel free to contact us anytime for more information.
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